Field Trip: Los Angeles
November 9, 2024
After making waves in Paris, Students Golf and Bodega are back on home turf to push the game once again. On Saturday, November 9th, the newly renovated Bella Verde Golf Club in Montebello, California, transformed into a cutting-edge arena for an unforgettable golf experience. Blending street culture, art, and golf, the event was an electrifying spectacle that pushed the boundaries of golf culture.
This wasn't your traditional 18-hole tournament. The "Par 3 Showdown", presented by Topgolf with classmate partners like Los Angeles Golf Club, 47 Brand, Acura, Vans, Callaway, and Corona Premier, delivered high-energy excitement with unique activations, innovative artistry, and a stadium-style atmosphere that redefined the sport.
The Event Experience
The Format
The Par 3 Showdown kicked off with 16 teams of two players, all vying for the championship. The first round featured a closest-to-the-pin contest, where precision determined which teams advanced. Players also had the chance to win a brand-new Acura ZDX with a hole-in-one during the competition, adding an extra layer of excitement and high stakes to the day. Only 8 teams made it to the second round, where they competed in a 2-man alternate shot, single-elimination bracket format. This head-to-head battle of skill and strategy continued until only one duo stood victorious.
The Activations
- Design Studies: Footwear - Powered by Vans, shoes were transformed into golf-ready footwear with Golf Kicks spikes.
- Design Studies: Headcovers - Students Golf hosted custom atelier design stations where attendees could personalize their barrel headcovers on-site.
- Lil Design Studies - A creative activity by Students Golf, engaging young attendees in the fun.
- Bodega Pop-Up Shop - Featuring exclusive collaborations and products that captured the spirit of the event.
- Design Studies: Headwear - A collaboration between 47 Brand, Bodega, and Students, offering personalized, chain-stitched designs on signature silhouettes from 47 Brand.
Celebrating Our Champions
Congratulations to Lou Lou Gonzalez and Sam Yi, the ultimate champions of the Par 3 Showdown! Their incredible teamwork and precision throughout the competition earned them the title and the custom 2-of-2 trophies designed by FVCKRENDER.
"Lou Lou and Sam exemplified the spirit of this event," said Michael Huynh, founder of Students Golf. "Their skill, strategy, and camaraderie on the course truly embody the energy we aimed to cultivate."
A New Vision for Golf
"We’re thrilled to bring this energy to our backyard," said Michael Huynh. "This is about redefining how golf can be experienced, blending sport with art, culture, and streetwear to engage the next generation of fans."
"Our goal is to bridge golf with broader cultural movements," added Dan Natola, co-founder of Bodega. "Through activations, design, and innovation, we're reimagining golf as a space for creativity and inclusivity."
The FVCKRENDER Collaboration
Montreal’s digital visionary FVCKRENDER brought his signature futuristic aesthetic to the event with mesmerizing visuals that turned Bella Verde Golf Club into an otherworldly arena. Fresh off major milestones like his Las Vegas Sphere installation and New York solo exhibition, his work set the stage for an unforgettable event.
What’s Next?
The Students Golf x Bodega Par 3 Showdown is just the beginning. With plans for the next installment of the Field Trip series, including a return to Paris and new ventures in Los Angeles, the team is set to continue to push golf culture worldwide.
Stay Connected
For updates, collaborations, and future events:
@StudentsGolf
@Bodega
@FVCKRENDER